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CLX · Analysis updated Nov 10, 2026, 6:00 PM ET
Why is The Clorox Company (CLX) stock moving?
Clorox rallied from about $85-87 in late October to a $106.60 close on Nov 10, roughly 22% higher over the period. The move started with a Q1 FY27 beat on Nov 2: adjusted EPS of $1.55 versus a $1.07 estimate, sales of $1.905B, and affirmed FY27 guidance (adjusted EPS $5.70-$6.00, sales $7.594B-$7.661B). Quality is mixed: sales growth of 33% included about 15 points from the GOJO acquisition, and the adjusted EPS comparison benefited from lapping an ERP-related inventory drawdown of about 90 cents. Gross margin fell 130 basis points to 40.4%, and management said the cost environment has become more challenging. Analysts followed with price target changes on Nov 2-4 (Evercore upgrade to In Line at $99, Deutsche Bank Hold at $99, Morgan Stanley Equal-Weight at $94, Wells Fargo Equal-Weight at $90, UBS Neutral at $96, JP Morgan Underweight at $86), but the stock now trades above every cited target. A $400,251 insider share purchase adds a modest positive signal. Nov 10 volume of 9.65M shares was roughly 2-3 times the prior sessions' level, and the close was near the top of a $103.62-$109.83 range, which confirms strong demand. The takeover rumor is unconfirmed and is the main driver of the latest leg. A CEO transition to Fabian Garcia on Jan 5, 2027 adds execution uncertainty.
News behind the analysis
- Watching Clorox Company; Shares Higher On The Session, Traders Circulate Unconfirmed Rumor From M&A Blog Suggesting The Co Is Seeing Takeover InterestShares rose on the session while an unconfirmed M&A blog rumor circulated that Clorox is seeing takeover interest. The report has not been confirmed by the company.
- Clorox Insider Purchases Shares Worth $400,251A corporate insider bought company shares valued at $400,251, according to a recent SEC filing.
- Deutsche Bank Adjusts Clorox Price Target to $99 From $95Deutsche Bank raised its Clorox price target to $99 from $95 while maintaining a Hold rating.
- Clorox Shares Rally After Q1 Earnings BeatClorox shares traded higher after first-quarter results beat expectations, and the company affirmed its FY27 adjusted EPS guidance above estimates.
- JP Morgan Maintains Underweight on Clorox, Raises Price Target to $86JP Morgan kept an Underweight rating on Clorox and raised its price target to $86, still below the recent share price.
- Clorox Q1 Adj. EPS $1.55 Beats $1.07 Estimate, Sales $1.905B Beat $1.876B EstimateClorox reported first-quarter adjusted EPS of $1.55 versus a $1.07 estimate and sales of $1.905B versus $1.876B expected.
- Clorox Affirms FY2027 Adj EPS Guidance of $5.70-$6.00 vs $5.70 Est; Affirms FY2027 Sales Guidance of $7.594B-$7.661B vs $7.631B EstClorox affirmed FY2027 adjusted EPS guidance of $5.70-$6.00 and sales guidance of $7.594B-$7.661B, in line with or above estimates.
- Evercore ISI Upgrades Clorox to In Line, Maintains Price Target to $99Evercore ISI upgraded Clorox to In Line from Underperform and kept a $99 price target.
- Clorox Reports Q1 Fiscal Year 2027 Results, Updates OutlookNet sales rose 33% to $1.91B, with organic sales up 18%, but gross margin fell 130 basis points to 40.4% on higher commodity and logistics costs. Management flagged higher inflationary pressures in its updated outlook.
- The Clorox Company Appoints Fabian Garcia as CEOClorox named Fabian Garcia as CEO effective January 5, 2027, succeeding Linda Rendle, who is stepping down for health reasons.
About Clorox Company
The Clorox Company is an Oakland, California-based maker of everyday household and consumer brands, including Clorox bleach and wipes, Glad bags, Kingsford charcoal, Hidden Valley Ranch, Brita filters and Burt's Bees. It is known as a steady, dividend-paying consumer staples company, though its sales fell about 5% in fiscal 2026 and in late October 2026 it named Fabian Garcia as its next CEO.
How it makes money
Clorox sells branded products, mostly through big retailers like Walmart, grocery stores, club stores and online. It reports four segments: Health and Wellness (cleaning, disinfecting and professional products), Household (Glad bags and wraps, Kingsford charcoal, cat litter), Lifestyle (Hidden Valley dressings, Brita, Burt's Bees) and International. Revenue in fiscal 2026 (ended June 2026) was roughly $6.7 billion, and most of it comes from the US.
What usually moves CLX
- Raw material, resin and freight costs
- Market share versus store brands and competitors
- Retailer inventory levels and consumer spending
- Benefits from its new ERP (business software) system and execution of the CEO handover
- Interest rates' effect on how investors value dividend-paying stocks