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CROX · Analysis updated Nov 10, 2026, 6:00 PM ET
Why is Crocs, Inc. (CROX) stock moving?
Crocs beat Q3 2026 estimates on both lines, with adjusted EPS of $3.69 versus $3.30 and sales of $1.042B versus $1.003B, and raised full-year 2026 guidance to adjusted EPS of $14.45-$14.65 and sales of $4.162B. The Q4 outlook (adjusted EPS $3.25-$3.45, sales $1.025B-$1.044B) also sat above consensus. The stock rose about 26% on Oct 29, from a close of $119.69 to $150.26, on roughly four times its prior average volume. Since then it has held in a $150-$162 band, closing at $159.66 on Nov 10, while volume has faded to about 0.89M shares. Analyst reaction was positive: Needham (Buy, $190), Barclays (Overweight, $178), while UBS kept Neutral with a $145 target below the current price. Insider sales of about $1.7M (Nov 6) and $0.4M (Nov 3) are a minor offsetting point. The HEYDUDE holiday campaign with Riley Green supports the brand-recovery story. The main risks are a stock that has already moved about 35% from pre-earnings levels and the need to deliver the Q4 guide.
News behind the analysis
- Crocs, Inc. Reports Third Quarter 2026 Financial Results and Raises Full-Year OutlookCrocs reported Q3 2026 results that beat analyst expectations for revenue and earnings and raised its full-year 2026 guidance.
- Crocs Stock Rockets 26% As Troubled HEYDUDE Brand Bounces Back, Profit Outlook JumpsCROX shares surged to 52-week highs after strong Q3 earnings, $1.04B in revenue, and an upgraded full-year 2026 forecast.
- Crocs Q3 Adj. EPS $3.69 Beats $3.30 Estimate, Sales $1.042B Beat $1.003B EstimateAdjusted earnings per share of $3.69 and sales of $1.042B both came in above consensus estimates for the third quarter.
- Crocs Raises FY2026 Adj EPS Guidance from $13.70-$14.00 to $14.45-$14.65 vs $13.96 Est; Raises FY2026 Sales Guidance from $4.081B-$4.122B to $4.162B vs $4.098B EstFull-year 2026 adjusted EPS guidance was raised to $14.45-$14.65 and sales guidance to $4.162B, both above prior ranges and consensus.
- Crocs Sees Q4 Adj EPS $3.25-$3.45 vs $3.10 Est; Sees Sales $1.025B-$1.044B vs $994.467M EstFourth-quarter guidance calls for adjusted EPS of $3.25-$3.45 and sales of $1.025B-$1.044B, both above estimates.
- Needham Maintains Buy on Crocs, Raises Price Target to $190Needham kept its Buy rating on Crocs and lifted its price target to $190 after the quarter.
- Barclays Maintains Crocs at Overweight and Raises Price Target to $178Barclays kept its Overweight rating and raised its price target from $139 to $178.
- UBS Adjusts Crocs Price Target to $145 From $120, Maintains Neutral RatingUBS raised its price target to $145 from $120 but kept a Neutral rating, a level below the current share price.
- Crocs Insider Sold Shares Worth $1,705,826A Crocs insider sold shares worth about $1.7 million, according to a recent SEC filing.
About Crocs, Inc.
Crocs, Inc. is a casual footwear company based in Broomfield, Colorado. It owns two brands: Crocs, famous for its foam clogs, and HEYDUDE, known for its lightweight slip-on shoes, and sells them in more than 85 countries. What sets it apart is the Crocs clog itself, a single iconic product with unusually high profit margins. Customers can also personalise their clogs with charms called Jibbitz, and the company regularly releases limited-edition collaborations.
How it makes money
Crocs makes its money selling shoes and accessories in two ways: wholesale to other retailers, and direct to consumers through its own websites, its own stores and online marketplaces. The Crocs brand brings in about 83% of revenue and HEYDUDE about 17%. In Q3 2026 the Crocs brand had about $873M of revenue and HEYDUDE about $170M. Crocs-brand gross margin is high, at roughly 63%. HEYDUDE's is lower, around 46%.
What usually moves CROX
- Whether Crocs clogs stay popular and in fashion
- Whether the HEYDUDE turnaround continues
- International growth, especially in Asia and Europe
- Tariffs and costs of making shoes in Asia
- Consumer spending and ordering by wholesale retailers