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DE · Analysis updated Nov 10, 2026, 6:00 PM ET
Why is Deere & Company (DE) stock moving?
Deere's shares rose from $640.67 on Oct 28 to $687.64 on Nov 10, a gain of about 7%, with a peak at $697 on Nov 9. Volume has been elevated since Oct 29, running about 1.0M to 1.7M shares a day versus roughly 0.7M to 0.9M in late October, which suggests real buying interest behind the move. The Nov 4 and Nov 9 coverage centers on a manufacturing restructuring: windrower production moves to Des Moines by FY2027, the Ottumwa factory closes by FY2028, Clarion operations end by FY2029, and small planter production moves to Paton, Iowa. Management frames these steps as long-term competitiveness measures, but the news gives no cost savings figures or closure charges, so their financial effect cannot yet be quantified. Other items are mostly operational and supportive: a $33 million IFC-backed service network expansion in Central Asia, a new AI agronomy tool, and an integration with the John Deere Operations Center. The IG Metall warning strikes at Kaiserslautern add near-term labor and production risk in Europe. Recent lows near $658 to $660 on Nov 5 and Nov 6 mark nearby support, and the Nov 9 high near $697 is the nearest resistance.
News behind the analysis
- FarmQA Integrates with John Deere Operations CenterFarmQA announced an integration with the John Deere Operations Center to streamline agronomic data management and field execution for shared customers.
- John Deere Announces Manufacturing Restructuring and Facility ClosuresDeere is restructuring U.S. manufacturing, relocating windrower production and planning to close its Ottumwa and Clarion factory sites. The move is aimed at long-term competitiveness.
- John Deere Launches AI AgronomistJohn Deere introduced an AI-powered tool designed to assist with agronomic decision-making.
- John Deere to Expand Service Network in Central AsiaThe International Finance Corporation is providing up to $33 million to Eurasia Group, an exclusive John Deere dealer, to build service centers in Kazakhstan and Kyrgyzstan.
- Deere & Co To Consolidate Sugar Cane Harvester Production In Brazil In FY2029; To Move Small Planter Production To Paton, Iowa In FY2027; Construction And Forestry Division Evaluates Strategic Sourcing To Boost CompetitivenessDeere plans to consolidate sugar cane harvester production in Brazil by FY2029 and move small planter production to Paton, Iowa by FY2027. Its Construction and Forestry division is also evaluating strategic sourcing.
- John Deere Reaffirms Commitment To U.S. Manufacturing And Long-term Competitiveness; Windrower Production Will Relocate From Ottumwa Works To Des Moines Works By The End Of Fiscal Year 2027; To Close Ottumwa Factory After Windrower And Baler Production Move By FY2028; To End Clarion Factory Operations After STS Sprayer Move By FY2029Deere reaffirmed its U.S. manufacturing commitment while moving windrower production to Des Moines by FY2027. The Ottumwa factory closes by FY2028 and Clarion operations end by FY2029.
- John Deere Kaiserslautern Plant Affected by IG Metall Warning StrikesThe Kaiserslautern plant in Germany was a focal point of IG Metall warning strikes tied to ongoing collective bargaining. This adds labor-cost and production risk in Europe.
- Julie Boland Appointed to Deere & Company Board of DirectorsFormer EY U.S. CEO Julie Boland joined Deere's board, expanding it from 10 to 11 members. Her background spans finance, accounting and governance.
About Deere & Company
Deere & Company, based in Moline, Illinois and known for its John Deere brand, is the world's largest maker of farm equipment, and it also builds construction, forestry and roadbuilding machinery. It stands out for its push into precision agriculture, meaning GPS guidance, automation and connected-machine software, and for its large in-house finance arm that lends to customers and dealers.
How it makes money
Most of its revenue, very roughly 85-90%, comes from selling equipment through its dealer network. The equipment business has three main segments: Production & Precision Agriculture (large tractors, combines, sprayers), Small Agriculture & Turf (smaller tractors, mowers, hay tools) and Construction & Forestry (excavators, loaders, Wirtgen roadbuilding gear). The rest comes from Financial Services, which earns interest and lease income from loans and leases on Deere equipment. Parts, service and technology subscriptions add steadier recurring income. In fiscal 2026 (year ending around early November), Deere guided to roughly $4.75-5.0 billion of net income. It described 2026 as roughly the bottom of the farm-equipment cycle.
What usually moves DE
- Farm income and crop prices (corn, soybeans, wheat)
- Farm equipment demand cycle and dealer inventories
- Tariff costs and global trade policy
- Interest rates and the credit quality of its finance arm
- Construction activity, including data-center and infrastructure building