HMC · Analysis updated Nov 11, 2026, 4:46 PM ET

Why is Honda Motor Co., Ltd. (HMC) stock moving?

Honda's fiscal Q2 was mixed. Operating profit fell 39% to ¥118B against a ¥250B consensus, because of ¥484.8B in EV restructuring costs. Revenue beat, with the quarter at about $39.1B. Management raised full-year operating profit guidance 20% to ¥780B and net profit guidance to ¥500B. Record motorcycle sales, U.S. hybrid demand and a weak yen drove the raise. The new guidance is still below the ¥839B analysts expected, and China remains weak. Excluding EV charges, the full-year operating profit is projected at about ¥1.3T. The full-year EV loss forecast is unchanged at ¥520B, so most of the charge is already booked, which could make the second half cleaner. Cumulative EV charges above $12B, the China slump and tariff and geopolitical risks remain. A $3B Ohio hybrid plant supports the long-term US position. The shares peaked near $36.88 on Nov 5, ahead of results. They have since fallen about 9% to $33.35, with a 4.4% drop today on the heaviest volume in the period, about 1.6M shares. The sell-off confirms that the market is focused on the guidance shortfall. The stock is now close to the roughly $34 consensus target and near GF Value of about $34.86.

News behind the analysis

About Honda Motor Co., Ltd. American Depositary Share, each representing three (3) shares of Common Stock

Consumer Cyclical · Auto Manufacturers

Honda is a Japanese company that makes cars, light trucks and SUVs, and also builds more motorcycles than any other company in the world. Its US-listed shares are ADRs, each worth three Tokyo-listed shares. Honda stands out because its motorcycle business is unusually profitable, and in fiscal 2026 (year ended March 2026) it reported a rare net loss after it cancelled or cut back electric-vehicle plans in North America and China.

How it makes money

Selling cars (Accord, Civic, CR-V, Pilot, Acura) is Honda's largest source of revenue, and North America is its most important market. Motorcycles, about ¥3.5 trillion of roughly ¥21.8 trillion in fiscal 2026 revenue, bring in a much larger share of profit than of sales. Honda also earns money from a financial services arm that provides auto loans and leases, and from power products such as engines, generators and lawn equipment.

What usually moves HMC

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