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INTU · Analysis updated Nov 10, 2026, 6:00 PM ET
Why is Intuit Inc (INTU) stock moving?
INTU closed at $340.44 on Nov 10, below the Nov 4 intraday high of $366.47 and roughly in the middle of its 30-day range of about $319 to $366. Volume has been moderate, with the largest recent spike on Oct 22 (4.8M shares) and a sell-off on Nov 6 (-3.7% to $341.50 on 3.6M shares). The main negative is the Oct 29 downgrade from Strong Buy to Hold, which cited slowing customer growth and higher discount rates. The latest analyst action, TD Cowen keeping Hold and raising its target to $350, implies only about 3% upside from the current price. Product and partnership news (FedNow certification, ApprovalMax Pay for QuickBooks, AI summit, Mailchimp talks) is incremental and unlikely to move the stock on its own. The key catalyst ahead is fiscal Q1 2027 results on Nov 19, and the news flow does not yet show which way they will go.
News behind the analysis
- TD Cowen Maintains Hold on Intuit, Raises Price Target to $350TD Cowen kept its Hold rating on Intuit and raised its price target to $350.
- TD Cowen Adjusts Price Target on Intuit to $350 From $346TD Cowen lifted its Intuit price target by $4, from $346 to $350.
- Intuit Achieves Certification for Federal Reserve's FedNow ServiceIntuit's financial platforms are now integrated with the Federal Reserve's FedNow instant payment service for businesses.
- Intuit to Announce First-Quarter Fiscal Year 2027 Results on Nov. 19Intuit has scheduled its fiscal Q1 2027 earnings release for November 19, 2026.
- Analyst Downgrades Intuit to HoldAn analyst cut Intuit from Strong Buy to Hold, citing slowing customer growth and higher discount rates.
- ApprovalMax Launches Pay for QuickBooks Online in the USApprovalMax introduced its Pay service for US QuickBooks Online users, announced at the Intuit Connect event in Las Vegas.
- Intuit to Host Data + AI Infrastructure SummitIntuit will host a virtual Data + AI Infrastructure Summit on November 4, 2026, covering analytics systems for apps and AI agents.
About Intuit Inc
Intuit is a US financial software company best known for QuickBooks (small-business accounting), TurboTax (consumer tax filing), Credit Karma (personal finance and credit) and Mailchimp (email marketing). What sets it apart is that it serves both consumers and small to mid-sized businesses on one connected platform that leans more and more on AI and on add-on services like payments, payroll and assisted tax prep.
How it makes money
In fiscal 2026 (year ended July 2026), revenue was about $21.4 billion, up roughly 14%. Global Business Solutions brought in about $12.9 billion (around 60%). That segment includes QuickBooks Online subscriptions, payments, payroll, capital and other 'money' services, Mailchimp, and desktop QuickBooks. The Consumer segment made about $8.6 billion (around 40%). That is mainly TurboTax at about $5.3 billion, where over half the revenue now comes from the expert-assisted TurboTax Live, and Credit Karma at about $2.6 billion, which earns referral fees when members sign up for credit cards and loans. ProTax software for accountants added about $0.65 billion. Most revenue is from the US, and the tax business is highly seasonal, peaking in the February–April quarter.
What usually moves INTU
- QuickBooks Online customer growth and pricing
- US tax season results for TurboTax
- Credit Karma lending and credit-card referral demand
- AI's effect on its products and competition
- Small-business health and mid-market adoption