moneyheap
KR · Analysis updated Nov 10, 2026, 6:00 PM ET
Why is The Kroger Co. (KR) stock moving?
Kroger's recent news flow is mostly positive. Goldman Sachs lifted its price target to $77 from $71 on Nov 10, and the stock closed at $68.60 that day, up from $65.02 on Oct 28. The Oct 20 Investor Update set long-term targets of about 3% comparable sales growth excluding fuel and pharmacy in 2029, 3%-6% adjusted EBITDA CAGR and 7%-11% adjusted net EPS CAGR for FY2027-FY2029, excluding the pending Giant Eagle acquisition, and reaffirmed 2026 guidance. A $4 billion structural cost savings target by 2029 and the Nov 2 volume spike of 8.4M shares support the story. Negatives include a federal court ruling allowing negligence and FCRA claims to proceed against Kroger and Ralphs, which is a litigation overhang rather than a financial shock. Price action is range-bound: the stock hit an intraday high of $71.64 on Nov 5 but closed at $69.43 that day and fell back to $67.70 on Nov 6. Trading since has held roughly $66-$69, and Nov 10 volume of 3.77M was below recent averages, so the upside has not been confirmed yet. Q3 earnings on Dec 3 is the next major catalyst.
News behind the analysis
- Goldman Sachs Adjusts Kroger Price TargetGoldman Sachs raised its price target for Kroger from $71 to $77.
- Kroger Atlanta Division Opens New Marketplace Store in Locust Grove, GeorgiaKroger opened a new 123,000-square-foot Marketplace store in Locust Grove, Georgia, a $39 million capital investment.
- Federal Judge Allows Lawsuit Against Ralphs and Kroger to ProceedA federal judge let negligence and Fair Credit Reporting Act claims proceed in a job applicant's suit against Kroger and Ralphs.
- Kroger Announces Third Quarter 2026 Earnings Conference CallKroger will hold its third-quarter 2026 earnings call on December 3, 2026.
- Kroger Announces Thanksgiving Holiday Offerings and AI-Powered Planning ToolsKroger unveiled its Thanksgiving strategy, centered on convenient meal solutions and new digital planning tools.
- Kroger Announces Strategic Procurement Overhaul and $4 Billion Cost Savings TargetKroger's October 2026 Investor Update set a target of $4 billion in structural cost savings by 2029 through direct sourcing and digital transformation.
- Evergreen Family Wines Expands Alki Chardonnay Distribution to Kroger StoresEvergreen Family Wines launched its Alki Chardonnay in more than 1,600 Kroger-owned locations across 24 states.
- Kroger Announces High Critical Ratings for Exclusive Wine PortfolioSix Kroger private-label wines scored 91 points or higher from Wine Enthusiast and James Suckling.
About The Kroger Co.
Kroger is one of the largest traditional supermarket operators in the US. It is based in Cincinnati and runs about 2,700 stores under banners such as Kroger, Ralphs, Fred Meyer, King Soopers, Smith's and Harris Teeter. Besides its stores, it has a large store-brand lineup, many in-store pharmacies, fuel centers, and a fast-growing online grocery and retail-media business. Greg Foran is CEO.
How it makes money
Nearly all of its revenue, roughly $148 billion a year (approximate), comes from selling groceries, fresh food, household goods and pharmacy items in its stores and online. Fuel sales add a meaningful but lower-margin share. Its own brands (such as Simple Truth and Private Selection) earn higher margins than national brands. It also makes high-margin profit from Kroger Precision Marketing, which sells advertising to consumer brands using shopper data, and from loyalty-program partnerships. Margins in grocery are thin, so profit depends on keeping costs in check.
What usually moves KR
- Identical-store sales growth and food inflation
- Competition and pricing pressure from Walmart, Costco and Amazon
- eCommerce growth and retail-media (Precision Marketing) profits
- Labor, pharmacy and fuel margin trends
- Share buybacks, dividend and guidance updates