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ROK · Analysis updated Nov 10, 2026, 6:00 PM ET
Why is Rockwell Automation, Inc. (ROK) stock moving?
Rockwell reported fiscal Q4 2026 on Nov 5. Adjusted EPS of $3.88 beat the $3.69 estimate, but sales of $2.33B missed the $2.41B estimate. Reported sales rose 1% and organic sales rose 3%, both reduced by about 4 points from an $85M accrual for the customer tariff refund program. Full-year free cash flow was $1.70B, up 25%, and organic ARR grew 5%. FY2027 guidance calls for organic sales growth of 6% to 9% and adjusted EPS of $14.50 to $15.50, against a $14.88 consensus; the sales guidance range ($9.39B to $9.66B) brackets the $9.59B estimate with a midpoint slightly below it. The stock closed at $381.05 on Nov 5, down about 14% from $443.88, on roughly 2.8M shares, about 3.5 times the recent daily average. One Benzinga headline cited an 8.5% decline, so the intraday and closing moves may differ. Analysts trimmed targets but kept positive ratings from Citigroup (Buy, $504), Stephens (Overweight, $500) and Baird ($490, from $514); Evercore kept In-Line at $425. Shares have since rebounded from a $375.86 low on Nov 6 to $397.16 on Nov 10, still about 10% below the pre-earnings close. The CEO's $1.55M share purchase and a 5% dividend increase to $1.45 are supportive signals. The PanelView Pro launch and SecureOT news are routine product updates with no clear financial impact.
News behind the analysis
- Rockwell Automation CEO Blake Moret Purchases $1.55 Million in Company StockCEO Blake Moret bought 4,000 shares for about $1.55 million through a family trust, an insider buy after the post-earnings share drop.
- Rockwell Automation Launches PanelView Pro Graphic TerminalRockwell introduced the PanelView Pro, a high-performance graphic terminal for demanding industrial environments. This is a product launch with no disclosed financial impact.
- Rockwell Automation Reports Q4 2026 Financial Results and Issues Fiscal 2027 GuidanceQ4 adjusted EPS was $3.88 and revenue $2.33B, with reported sales up 1% and organic sales up 3%. FY2027 guidance calls for organic sales growth of 6% to 9% and adjusted EPS of $14.50 to $15.50.
- Rockwell Automation Q4 Adj. EPS $3.88 Beats $3.69 Estimate, Sales $2.332B Miss $2.409B EstimateAdjusted EPS beat consensus while sales missed by about $77M. Both figures include a favorable $0.11 net impact from IEEPA tariff refund items.
- Rockwell Automation Sees FY2027 Adj EPS $14.50-$15.50 vs $14.88 Est; Sees Sales $9.394B-$9.663B vs $9.591B EstThe FY2027 adjusted EPS guidance midpoint sits slightly above consensus, while the sales guidance range brackets and slightly undercuts the estimate.
- Citigroup Maintains Buy on Rockwell Automation, Lowers Price Target to $504Citigroup kept its Buy rating and cut its price target to $504 after the Q4 report. The target sits about 27% above the Nov 10 close.
- Stephens & Co. Maintains Overweight on Rockwell Automation, Lowers Price Target to $500Stephens kept its Overweight rating and lowered its price target to $500 following the earnings release.
- Evercore ISI Group Maintains In-Line on Rockwell Automation, Lowers Price Target to $425Evercore ISI kept its In-Line rating and cut its price target to $425, the most cautious target among the recent analyst actions.
- Rockwell Automation Increases Quarterly Dividend to $1.45 Per ShareThe quarterly dividend rises about 5% from $1.38 to $1.45 per share, payable December 10, 2026.
About Rockwell Automation, Inc.
Rockwell Automation is a Milwaukee-based company that makes the controllers, drives, sensors and software that run factories, warehouses and other industrial sites. Its Allen-Bradley brand and Logix control platform are especially strong in North America, which makes it one of the largest companies focused only on industrial automation.
How it makes money
It sells hardware, software and services to manufacturers and other industrial customers in three segments: Intelligent Devices (drives, motion control, sensors and safety products, roughly 45% of sales), Software & Control (Logix controllers and industrial software, roughly 30%) and Lifecycle Services (consulting, maintenance and project work, roughly 25%). Fiscal 2026 sales were about $9.0 billion, up about 8% from the year before, with a growing share coming from recurring software revenue.
What usually moves ROK
- Manufacturing capital spending cycles
- Demand from data centers, semiconductors and warehouse automation
- Industrial activity in North America
- Margins and software recurring-revenue growth
- Tariffs and trade policy