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SYF · Analysis updated Nov 10, 2026, 6:00 PM ET
Why is Synchrony Financial (SYF) stock moving?
SYF has fallen from a $76.47 close on Nov 2 to $71.70 on Nov 10, the lowest close in the 30-day window, with the Nov 10 close down 2.1% on 6.7M shares. Volume has been elevated since Nov 4, when 9.2M shares traded and the stock dipped to $71.25 before closing at $74.69. The intraday low fell to $69.87 on Nov 9. None of the provided news items clearly explains the sell-off. The Nov 9 8-K with monthly charge-off and delinquency statistics is the most relevant filing, but its figures were not included in the text, so its effect cannot be measured. The Q3 2026 results were released Oct 20, but the earnings figures were not in the provided filing text. Broker price targets remain above the current price: UBS at $80 (Neutral), Redburn at $78 and Autonomous at $79, implying upside of roughly 9-12%, but the ratings are Neutral rather than Buy. Other items, including the CFO conference appearances, the Casap investment, the CareCredit partnership and the holiday consumer research, are minor and do not change the picture. Overall the evidence is mixed: price momentum and volume point lower, while analyst targets point higher.
News behind the analysis
- UBS Maintains Neutral on Synchrony Financial, Lowers Price Target to $80UBS kept its Neutral rating on Synchrony and cut its price target to $80. The new target is about 12% above the Nov 10 close of $71.70.
- Rothschild & Co Redburn Raises Price Target on Synchrony Financial to $78 From $73Rothschild & Co Redburn raised its price target on Synchrony from $73 to $78. That target sits about 9% above the latest close.
- UBS Trims Price Target on Synchrony Financial to $80UBS lowered its Synchrony price target from $81 to $80 while keeping its Neutral rating. The change is small and leaves the rating unchanged.
- Autonomous Research Adjusts Synchrony Financial Price TargetAutonomous Research raised its Synchrony price target from $78 to $79. The move is modest and comes before the recent share price decline.
- Synchrony Files Monthly Charge-Off and Delinquency Statistics Through October 31, 2026Synchrony furnished its monthly charge-off and delinquency statistics for the 13 months ended Oct 31 in an 8-K filing. The statistics themselves were not included in the provided text.
- Synchrony Releases Holiday Shopping Consumer Research FindingsSynchrony released survey findings on holiday shopping, showing a strong preference for trusted retailers and more use of rewards. This is general marketing research with no direct financial impact.
- Synchrony CFO to Participate in Upcoming Financial ConferencesCFO Brian J. Wenzel will speak at fireside chats at the KBW Fintech Ecosystem Conference and the TD Cowen 2026 Financials & Fintech Conference in November 2026. This may give investors a chance to ask about credit trends.
- Synchrony Participates in $56 Million Series B Funding for CasapSynchrony took part in a $56 million Series B round for Casap, an AI agent platform for financial services. The investment is small relative to Synchrony's size.
- CareCredit and Clarus Partner to Streamline Veterinary CheckoutCareCredit, a Synchrony brand, partnered with Clarus to add real-time insurance and financing eligibility to veterinary checkout. This is a routine product partnership.
About SYNCHRONY FINANCIAL
Synchrony Financial is a Stamford, Connecticut-based consumer lender and one of the largest US issuers of store-branded and co-branded credit cards, with roughly $100 billion in loans. It was spun off from General Electric in 2014 and stands out for partnering with retailers and brands (such as Amazon, Lowe's and Sam's Club) and offering healthcare financing through CareCredit, while funding itself mainly with online bank deposits.
How it makes money
Most revenue is interest and fees on credit card balances and installment loans. Synchrony runs these programs for partner retailers, brands and healthcare providers, and it shares part of the profit back with those partners. It pays for the loans mainly with deposits gathered through Synchrony Bank, and it also brings in some interchange and other fee income. Its revenue, after interest expense and partner payouts, ran at roughly $15 billion over the 12 months to mid-2026.
What usually moves SYF
- Consumer credit health: delinquencies and charge-offs
- Interest rates and deposit funding costs
- Retail spending and loan growth
- Winning, renewing or losing big retail partners
- Rules on late fees and consumer finance