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VITL · Analysis updated Nov 10, 2026, 6:00 PM ET
Why is Vital Farms, Inc. Common Stock (VITL) stock moving?
Vital Farms' Q3 2026 results on Nov 3 were weak on profitability. Net revenue was $182.2M, down 8.4% year over year but up 9.7% sequentially, and the company reported record dollar and volume share of the shell egg category. Gross margin fell to 23.1% from 37.7%, and the company posted a $6.5M net loss against $16.4M of net income a year earlier. Adjusted EBITDA was $1.5M. Management said Q2 should mark the trough, but it cut FY2026 revenue guidance to about $730M from $775M-$800M and now expects an adjusted EBITDA loss of about $15M. It also withdrew its FY2030 targets, while reaffirming FY2026 capex of $70M-$75M. Analysts were split: Craig-Hallum upgraded the stock, and Needham kept its Buy rating but cut its target to $13, about 30% above the Nov 10 close. The price reaction was volatile. The stock closed at $9.18 on Nov 2, hit a $10.61 high on Nov 3 on 5.02M shares (about 2.5 times the typical daily volume), and reached $11.01 on Nov 4. It then fell to $9.52 on Nov 5-6, rebounded to $10.05 on Nov 9, and closed at $10.005 on Nov 10 with a VWAP of $10.04. Volume has eased since the earnings spike. Recent trading has held above the $9.0-9.2 area, with the $8.41-8.93 range from late October and early November as lower support, and $10.5-11.0 as nearby resistance. The 10-Q was also filed Nov 3, but no details from it were available in the provided items.
News behind the analysis
- Analyst Actions Following Vital Farms Q3 EarningsAfter the Q3 report, Craig-Hallum upgraded the stock and Needham cut its price target. The article notes shares rose after the upgrade.
- Needham Maintains Buy on Vital Farms, Lowers Price Target to $13Needham kept its Buy rating but lowered its price target to $13 after the quarter.
- Vital Farms Reports Q3 2026 Loss and Lowers Full-Year OutlookVital Farms posted a Q3 2026 net loss and reduced its full-year revenue and EBITDA guidance.
- Vital Farms Q3 2026 Earnings Call TranscriptThe transcript of the third-quarter 2026 earnings call, reported on Tuesday, Nov 3, was published.
- Vital Farms Withdraws Its FY30 Long-Term TargetsVital Farms withdrew its previously issued fiscal 2030 financial targets.
- Vital Farms Q3 EPS $(0.15) Misses $(0.10) Estimate, Sales $182.200M Miss $182.781M EstimateQ3 EPS of $(0.15) missed the $(0.10) estimate, and sales of $182.2M missed the $182.8M estimate.
- Vital Farms Lowers FY2026 Sales Guidance from $775.000M-$800.000M to $730.000M vs $764.577M EstFY2026 sales guidance was cut to about $730M from $775M-$800M, below the $764.6M estimate.
About Vital Farms, Inc. Common Stock
Vital Farms is an Austin, Texas-based Certified B Corporation and the leading US brand of pasture-raised eggs by retail dollar sales. It sources eggs from a network of about 625 small family farms and prices them as a premium, ethically produced brand.
How it makes money
Nearly all of its revenue comes from selling branded pasture-raised eggs (shell eggs, hard-boiled and liquid eggs) through more than 23,500 US grocery stores plus foodservice customers. The company is winding down its smaller butter line by the end of fiscal 2026 to focus on eggs. In November 2026 it guided to about $730 million in net revenue for 2026, cut from an earlier $775–800 million range.
What usually moves VITL
- Egg price swings and avian flu supply shocks
- Shoppers trading between premium and private-label eggs
- Retail distribution gains and household penetration
- Feed and farm costs affecting gross margin
- Guidance changes at quarterly earnings