W · Analysis updated Nov 4, 2026, 4:12 PM ET

Why is Wayfair Inc. (W) stock moving?

Wayfair's third-quarter revenue rose 9.7% to $3.42 billion, slightly above the roughly $3.38 billion expected, and U.S. revenue grew 11.4%, its fastest pace since early 2021, while management described the U.S. home-goods market as roughly flat. Adjusted earnings of $0.93 a share beat the roughly $0.81 expected by about 14%, and the company swung to net income of $62 million from a $99 million loss a year earlier. Orders delivered rose 12%, active customers reached 22.2 million (up 1.2 million), and advertising fell below 10% of revenue for the first time since 2021. For the fourth quarter it expects revenue growth in the high single digits and an adjusted profit margin (EBITDA) of 6-7%. The stock closed up about 11% at $123.53 after touching $127.92.

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