moneyheap
WIX · Analysis updated Nov 10, 2026, 9:48 AM ET
Why is Wix.com Ltd. (WIX) stock moving?
Wix reported Q3 revenue of $570.2M, up 12.9%, and adjusted EPS of $1.42. Both beat consensus. Base44 ARR is near $250M and free cash flow was $74.5M. Investors focused on the weaker points: the full-year free cash flow margin target was cut to about 16% on Base44 marketing spend, adjusted operating income missed, and Wix said Q4 bookings growth would lag revenue because of Partners softness. BofA downgraded the stock to Underperform with a $68 target, while Cantor ($90) and Jefferies ($85) raised or reaffirmed bullish targets. The stock fell 8.3% to $69.75 on Nov 9 on 1.55M shares, about twice the recent average. It is trading near $71.87 early on Nov 10, close to BofA's target and well below the 52-week high of $137.62. Sentiment is divided and the near-term tone is cautious. Base44 growth and a low valuation give some support, but margin pressure and core slowdown are unresolved.
News behind the analysis
- Wix.com: Q3 Earnings SnapshotWix posted Q3 adjusted EPS of $1.42 versus the $1.30 Zacks estimate. Revenue was $570.2M, ahead of the $566.8M estimate. The GAAP loss was $13.7M.
- Wix shares down as it cuts cash flow margin outlook on marketing spendWix cut its full-year free cash flow margin outlook to about 16% as it raises Base44 marketing spend. Shares fell about 4% premarket.
- Why is Wix.com stock sliding today?BofA downgraded Wix to Underperform with a $68 target, citing Partners revenue deceleration. Cantor raised its target to $90 and Jefferies to $85 on Base44 growth.
- Wix.com Rating Lowered to Underperform at Bank of AmericaBofA cut its target from $75 to $68. Jefferies reaffirmed Buy with an $85 target.
- Wix Earnings: Q3 Beat, but Cash Flow Target Cut to 16%Revenue rose 13% with a narrow beat. Wix kept its revenue and bookings outlook, cut its free cash flow margin target to about 16%, and named a second co-CEO.
- Wix Reports Q3 2026 Results, with Revenue and Bookings Growth Led by Base44 OutperformanceBookings were $573M, up 11%. Base44 ARR is near $250M. Free cash flow was $74.5M.
- Wix’s (NASDAQ:WIX) Q3 2026 sales top estimatesRevenue beat by 0.7% and adjusted EPS by 5.5%. Adjusted operating income of $68.7M missed the $73.9M consensus. StockStory called the quarter mixed.
- Wix Q3 earnings: revenue rises 13% to $570MTotal ARR was $2.021B, up 15%. Non-GAAP gross margin was 69%. Q3 bookings were $573.0M.
- Wix.com (WIX) Posts Strong Q3 Results, Market Pricing Reflects Loss-Making StatusOperating cash flow was $78.3M and free cash flow $74.5M. The company remains loss-making on a GAAP basis.
- Wix.com Shares Down 5.1% - Here's What HappenedShares fell about 5% on Nov 9 ahead of the report, on light volume. Analyst targets are mixed, including Morgan Stanley's $60.
About WIX.com Ltd.
Wix.com is an Israel-based company that runs a cloud platform where small businesses, creators and agencies build and manage websites, online stores and booking systems without writing code. It now leans heavily on AI. Products include the Wix Harmony AI site builder and Base44, an AI app-building tool. Wix says Base44 had about $150 million in annual recurring revenue as of May 2026.
How it makes money
About 70% of revenue comes from Creative Subscriptions: paid premium plans, domains and related tools for building and hosting sites. The other roughly 30% comes from Business Solutions, which includes payment-processing transaction fees, business apps and other services. In Q2 2026, Wix had total revenue of about $563 million (up about 15%) and about $1.96 billion in annual recurring revenue. A growing share of its revenue, about 38%, comes from 'Partners', meaning agencies and freelancers who build sites for clients. In 2025 revenue was about $2.0 billion.
What usually moves WIX
- New user sign-ups and paid subscription conversions
- AI products like Base44 and Harmony gaining traction
- Small-business health and online spending (payment volume)
- Competition from AI-native and rival website builders
- Margins, free cash flow and share buybacks