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COLM · Analysis updated Nov 10, 2026, 6:00 PM ET
Why is Columbia Sportswear Co (COLM) stock moving?
Columbia Sportswear beat Q3 2026 estimates on both EPS ($1.66 vs $1.35) and sales ($962.58M vs $945.57M) and raised its FY2026 GAAP EPS guidance low end to $4.65 (from $4.45) and sales guidance to $3.46B-$3.50B. The Q4 EPS outlook of $1.85-$2.10 sits below the $2.13 estimate, while the Q4 sales range of $1.108B-$1.145B brackets the $1.120B consensus, so the quarterly outlook is mixed even as the full year moved up. BTIG reiterated its Buy rating and raised its target to $83, roughly 15% above the Nov 10 close of $72.26. The stock rose from $60.90 on Oct 28 to $72.26 on Nov 10, about 19%, with volume peaking at 1.0-1.5M shares per day from Oct 29 to Nov 4 before easing to 0.85M on Nov 10. The Nov 5 pullback to a $67.88 low was modest, and the last five closes have held between $69 and $73. A $1.35M insider sale is small relative to the company's size and adds little signal. The Oct 28 'Don't Panic Room' campaign is a minor marketing item.
News behind the analysis
- Columbia Sportswear Company Reports Third Quarter 2026 Financial ResultsReported Q3 2026 revenue of $962.58 million and EPS of $1.66, and updated its full-year 2026 outlook.
- Columbia Sportswear Q3 EPS $1.66 Beats $1.35 Estimate, Sales $962.582M Beat $945.565M EstimateThird-quarter EPS and sales both came in above analyst estimates.
- Columbia Sportswear Raises FY2026 GAAP EPS Guidance from $4.45-$4.90 to $4.65-$4.90 vs $4.49 Est; Raises FY2026 Sales Guidance from $3.430B-$3.500B to $3.460B-$3.500B vs $3.456B EstRaised the low end of full-year GAAP EPS guidance and narrowed the full-year sales range upward, above consensus.
- Columbia Sportswear Sees Q4 GAAP EPS $1.85-$2.10 vs $2.13 Est; Sees Sales $1.108B-$1.145B vs $1.120B EstQ4 EPS guidance sits below the $2.13 estimate, while the sales guidance range brackets the $1.120B estimate.
- Columbia Sportswear Q3 2026 Earnings Call TranscriptTranscript of the company's third-quarter 2026 earnings call, held on Thursday, Oct 29.
- BTIG Maintains Buy Rating and Raises Price Target for Columbia SportswearBTIG reaffirmed its Buy rating and raised its price target to $83 per share.
- BTIG Maintains Buy on Columbia Sportswear, Raises Price Target to $83BTIG kept its Buy rating on Columbia Sportswear after the quarter and lifted its target to $83.
- Columbia Sportswear Insider Sells Shares Worth Over $1.3 MillionAn insider sold shares valued at $1,348,021, according to a recent SEC filing.
About Columbia Sportswear Co
Columbia Sportswear is a Portland, Oregon company that designs and sells outdoor, active and lifestyle apparel, footwear, accessories and equipment under the Columbia, Sorel, Mountain Hardwear and prAna brands. It is best known for its namesake Columbia brand of jackets and outerwear. The founding Boyle family still has a large stake, and the company is known for a cash-rich balance sheet with little or no debt.
How it makes money
It sells its products wholesale to department stores, sporting-goods chains and specialty retailers. It also sells directly to shoppers through its own stores, outlets and websites. The Columbia brand brings in the large majority of sales (roughly 80%+), and apparel, accessories and equipment make up most of revenue, with footwear as the rest. About 60% of sales come from the US, and the rest from Europe, Asia, Latin America and Canada. Fall and winter outerwear makes sales highly seasonal, and the third and fourth quarters are usually the largest. Full-year 2026 sales are guided to grow about 2–3%.
What usually moves COLM
- Winter weather and cold-season outerwear demand
- US wholesale orders and retailer inventory levels
- Consumer discretionary spending
- Tariffs, sourcing costs and supply-chain timing
- International growth and currency swings