VFC · Analysis updated Nov 10, 2026, 6:00 PM ET

Why is V.F. Corporation (VFC) stock moving?

VF Corporation's fiscal Q2 2027 report on Oct 28 beat estimates: adjusted EPS of $0.70 vs $0.54 expected, sales of $2.695B vs $2.667B, and the outlook was reaffirmed with FY2027 revenue seen above $9.526B against a $9.509B estimate. Coverage credits growth at The North Face and Timberland, while Vans sales remain weak. Analysts responded with mixed moves: BNP Paribas upgraded to Neutral with a $16 target on Oct 29, Deutsche Bank raised its Hold target to $19 from $18, Baird lifted its Neutral target to $16, BTIG reiterated Buy at $23, and Barclays kept Overweight and raised its target to $28 on Nov 5. Price action confirmed the reaction: shares rose 6.4% to $18.33 on Oct 29 on 12.0M shares, then reached intraday highs near $21.2 on Nov 5 and Nov 9. Since Nov 6, volume has eased to 7.2M-8.5M shares while the stock has held above $20, closing at $20.74 on Nov 10. The rally is roughly 22% from the Oct 27 close of $17.03. Three of the five known price targets ($16-19) sit at or below the current price, so further upside depends on additional estimate increases and on a Vans turnaround. No company news after Oct 28 appears beyond the Barclays note, and the 10-Q filing listed on Oct 28 carried no text to review.

News behind the analysis

About V.F. Corporation

Consumer Discretionary · Apparel & Footwear

V.F. Corporation is a Denver-based apparel and footwear company that owns outdoor, active and workwear brands such as The North Face, Vans and Timberland. It is in the middle of a multi-year turnaround. The plan focuses on cutting debt, widening profit margins and reviving Vans, and it sold Dickies during fiscal 2026.

How it makes money

VF designs and sells clothing, footwear and accessories under its own brands. It sells them wholesale to retailers and directly to shoppers through about 1,080 of its own stores, concession spaces and e-commerce. Selling directly to consumers made up about 44% of fiscal 2026 revenue of roughly $9.3 billion, with e-commerce at about 18%. By region, sales were about 50% Americas, 35% Europe and 15% Asia-Pacific. The North Face is the largest brand, followed by Vans and Timberland.

What usually moves VFC

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For informational purposes only; this is not financial advice. The analysis is based solely on the news items, SEC filing excerpts and market data provided as of the stated date, and past performance does not guarantee future results.