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EFX · Analysis updated Nov 10, 2026, 6:00 PM ET
Why is Equifax, Incorporated (EFX) stock moving?
EFX fell from $187.14 on Oct 22 to $175.71 on Oct 27, with the heaviest volume of the month (2.96M shares) on Oct 26, and bottomed at a $173.78 intraday low on Oct 28. It then rallied about 10% to a $193.84 close on Nov 5, led by a 4.3% gain on Nov 2 on 2.18M shares, before easing to $188.23 on Nov 10 on lighter volume (1.29M). The stock is trading roughly 19% below the new $225 price target from the Nov 9 Buy rating. The quarterly dividend of $0.56 (about a 1.2% yield at the current price) and the late-October investor conference schedule add modest support. The Q3 results were released on Oct 20, but their figures were not included in the data provided, so the earnings reaction cannot be fully assessed. The other news items (fraud initiative, Canadian survey) are minor for the valuation.
News behind the analysis
- Analyst Updates Equifax Price TargetAnalyst Kevin McVeigh kept a Buy rating on Equifax and raised the price target to $225.
- Equifax Participates in Operation Maple Disruption 2.0Equifax joined more than 50 partners in an RCMP-led coordinated initiative to disrupt cybercrime and fraud tools.
- Equifax Board of Directors Declares Quarterly DividendEquifax declared a quarterly cash dividend of $0.56 per share, payable on December 15, 2026.
- Equifax Canada Releases Financial Literacy Survey FindingsA survey by Equifax Canada found nearly half of young Canadian adults worry their financial health could affect major life milestones.
- Equifax Announces Participation in Upcoming Investor ConferencesEquifax said its executive leadership will attend two investor conferences in November 2026.
About Equifax, Incorporated
Equifax is one of the three major US credit bureaus. It collects and sells consumer and business credit, income and employment data used for lending, hiring, fraud prevention and government benefit decisions. What sets it apart is The Work Number, a large database of payroll and employment records (about 209 million active records at the end of 2025) that its Workforce Solutions unit uses to verify people's income and jobs.
How it makes money
Revenue was about $6.1 billion in 2025, and the company expects roughly $6.7 billion for 2026. It comes from three segments. Workforce Solutions (about 42% of 2025 revenue) charges per check to verify income and employment for mortgage and consumer lenders, employers and government agencies, and also provides employer services. US Information Solutions (about 34%) sells credit reports, scores, identity and fraud tools, marketing data and consumer credit monitoring, mostly priced per transaction. International (about 23%) runs similar credit bureau businesses in Latin America, Canada, the UK, Australia and other markets. Roughly three-quarters of revenue comes from the US.
What usually moves EFX
- US mortgage application and refinancing volumes
- Interest rate moves
- Consumer lending and hiring activity
- Government contracts for verifying benefit eligibility
- New product growth from its cloud and AI platform