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EPC · Analysis updated Nov 10, 2026, 6:00 PM ET
Why is Edgewell Personal Care Company (EPC) stock moving?
The only news item in the window is a minor consumer-watchdog dispute: Edgewell declined to share internal sunscreen test data with Consumer NZ on Oct 30, and no financial figures or company guidance were disclosed. No SEC filings were made in the past 45 days, so there are no fresh results or guidance to anchor the view. The price action is the main signal. EPC closed at 29.61 on Nov 10, up about 5.8% from 27.99 on Nov 6, and near the top of its 30-day range (27.09 to 30.36). The Nov 9 and Nov 10 sessions traded on 572k and 559k shares, close to the 30-day average of roughly 550k, so the rally has no clear volume spike behind it. The Nov 4 spike to 30.03 faded to 28.56 the next day, which argues for caution about the recent rebound. Overall, the evidence is thin and mixed, leaving a neutral picture.
News behind the analysis
- Edgewell Personal Care Declines to Provide Sunscreen Test Data to Consumer NZEdgewell, maker of Banana Boat and Hawaiian Tropic, declined to give internal sunscreen test information to the consumer watchdog Consumer NZ for its public database. The report does not state any financial impact.
About Edgewell Personal Care Company
Edgewell Personal Care is a consumer products company based in Shelton, Connecticut. Its brands include Schick and Wilkinson Sword razors, Billie, Cremo, Edge and Skintimate shave products, and Banana Boat and Hawaiian Tropic sunscreen. In early 2026 it sold its feminine care business (Playtex, o.b., Carefree) for about $340 million so it could focus on shaving, sun care and skin care.
How it makes money
It makes money by selling razors, blades, shave gels, sunscreen and skin-care products through retailers, warehouse clubs and online stores in North America and other countries. Wet shave and grooming bring in the largest share of sales, and sun and skin care are the second big piece. Sun care sales are seasonal and peak in spring and summer. Quarterly revenue is now roughly $480–580 million (approximate). The company also pays a quarterly dividend of about $0.15 per share.
What usually moves EPC
- Shaving and sunscreen sales volumes, which depend partly on summer weather
- Competition from Gillette, store brands and direct-to-consumer razor brands
- Costs of raw materials, freight and tariffs
- Progress on shrinking the portfolio after the feminine care sale
- Currency swings on sales outside the US