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WSM · Analysis updated Nov 10, 2026, 6:00 PM ET
Why is Williams-Sonoma, Inc. (WSM) stock moving?
Williams-Sonoma closed at $261.55 on Nov 10, up about 4.6% from its $249.96 close on Oct 26, and it has traded in a $247 to $274 range over the past month. The stock spiked to a $271.89 high on Nov 4 on about 1.0M shares, then gave back most of the gain, and the last two sessions traded on the lightest volume in the window (about 694K and 819K shares versus roughly 1M typical). Analyst activity is mixed: Citigroup kept a Neutral rating and raised its target to $275 from $252, TD Cowen raised its target to $300 from $280, RBC kept an Outperform rating with a $259 target, and Evercore cut its target to $240 from $255. The average of the four targets is about $268, roughly 2-3% above the current price, which suggests limited upside by the sell-side consensus. The Nov 10 Benzinga article is background only. No company-level results or guidance appear in the provided news or filings, and the Oct 16 8-K covered only a routine board appointment.
News behind the analysis
- Citigroup Maintains Neutral on Williams-Sonoma, Raises Price Target to $275Citigroup kept its Neutral rating on Williams-Sonoma and raised its price target to $275 from $252.
- TD Cowen Adjusts Price Target on Williams-Sonoma to $300TD Cowen raised its price target on Williams-Sonoma to $300 from $280.
- Citigroup Adjusts Williams-Sonoma Price Target to $275 From $252Citigroup increased its Williams-Sonoma price target to $275 from $252.
- RBC Capital Maintains Outperform on Williams-Sonoma, Lowers Price Target to $259RBC Capital kept its Outperform rating on Williams-Sonoma and trimmed its price target to $259 from $260.
- RBC Trims Price Target on Williams-Sonoma to $259 From $260RBC Capital Markets adjusted its Williams-Sonoma price target to $259 from $260 while keeping an Outperform rating.
- Evercore ISI Adjusts Price Target on Williams-Sonoma to $240 From $255Evercore ISI lowered its Williams-Sonoma price target to $240 from $255.
- If You Invested $100 In Williams-Sonoma Stock 20 Years Ago, You Would Have This Much TodayBenzinga's long-term return piece notes Williams-Sonoma has beaten the market over 20 years, with a 15.11% average annual return. It contains no new company information.
About Williams-Sonoma, Inc.
Williams-Sonoma, Inc. is a San Francisco-based home furnishings and kitchenware retailer. Its brands include Pottery Barn, West Elm, Williams Sonoma, Pottery Barn Kids/Teen and Rejuvenation. It stands out for selling mostly online (roughly two-thirds of revenue) and for designing much of its own product, while still running about 500 stores.
How it makes money
It sells furniture, décor, bedding, cookware and kitchen goods under its own brands. E-commerce brings in about two-thirds of revenue and stores bring in the rest. Pottery Barn is the largest brand, at roughly 40% of sales. West Elm and the Williams Sonoma brand are the next largest. A growing business-to-business (B2B) unit sells to hotels and offices. Recent quarterly revenue was about $2 billion (Q2 fiscal 2026 was $1.96 billion, up about 7% year over year). Gross margins usually run in the mid-40% range.
What usually moves WSM
- Housing market activity and mortgage rates
- Consumer spending on big-ticket home goods
- Tariffs and import costs (much of its product is sourced in Asia)
- Comparable brand revenue growth and margins
- Share buybacks and dividends