TTD · Analysis updated Nov 10, 2026, 9:45 AM ET

Why is The Trade Desk (TTD) stock moving?

TTD beat Q3 expectations by a wide margin. Revenue was $736M against about $651M expected, adjusted EPS was $0.33 against $0.25, and adjusted EBITDA was $266M. Q4 guidance of at least $755M in revenue and $280M in EBITDA is above consensus of roughly $685-692M for revenue. The buyback authorization was raised to $1B, and retention stayed above 95%. Analysts raised price targets across the board: UBS to $19, RBC to $18, Susquehanna and Truist to $17, and Guggenheim and BMO to $16. Most ratings stayed at Hold or Sell, though, and MarketBeat's average rating is still Reduce. The quality of the beat is debated. Revenue was down 0.5% year over year, about 3 points came from a non-recurring partner, UBS estimates about 5 points from political ads, and Jefferies puts underlying revenue down 8.5%. GAAP net income fell to $38.1M from $115.5M. After-hours trading near $18.30 has not held: the stock is at $14.86 in early trading, close to Monday's $14.93 close. That suggests the market is weighing quality concerns against the guidance beat. Volume of about 16M shares in the first 15 minutes is well below Monday's 99.8M. The stock is still far below its 52-week high of $45.50, and several new targets sit at or near the current price.

News behind the analysis

About The Trade Desk, Inc.

Technology · Advertising software (ad tech)

The Trade Desk is a Ventura, California-based company that runs a self-service, cloud-based platform advertisers and agencies use to buy digital ads programmatically, meaning automatically and in real time. It works only for ad buyers and doesn't own media, so it presents itself as an objective alternative to the closed systems run by Google, Meta and Amazon. It is especially strong in connected TV (ads on streaming TV) and retail-data advertising.

How it makes money

Almost all of its revenue is a platform fee, roughly a percentage of the total amount clients spend buying ads through its software (Kokai), plus charges for extra data and features. Revenue was about $2.9 billion in 2025. Growth slowed in 2026: Q1 revenue was about $689 million (up about 12%) and Q2 was about $715 million (up about 3%). Its main channels are connected TV, video, mobile, display, audio and retail media.

What usually moves TTD

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This is AI-generated analysis for informational purposes only and is not investment advice. Markets are volatile and you may lose money. Do your own research or consult a licensed adviser before investing.